OneTAC

🌏 OneTAC – India’s Open Network for Tourism, Arts & Culture

OneTAC is a pan-India digital public infrastructure built to transform tourism into a decentralized, inclusive, and scalable engine for India’s service economy.
Inspired by the interoperability of UPI, OneTAC brings together travelers, local artisans, tour guides, cultural performers, and tourism boards onto a unified, open network—turning discovery and bookings of cultural experiences into a seamless, trustworthy, and enriching process.

🔍 The Vision:

To unlock India’s hidden cultural gems—folk performances, heritage walks, artisan workshops, and hyperlocal experiences—and make them easily discoverable, bookable, and trusted through interoperable platforms.

🧩 What Makes OneTAC Unique:

• Decentralized & Open: Built on the Beckn Protocol, enabling interoperability across platforms.

• Practitioner-Centric: Empowers local tour guides, artists, and experience creators with digital tools to list, manage, and promote their offerings.

• Traveler-First UX: Designed to eliminate booking anxiety through transparent reviews, direct communication, and immersive storytelling.

• Culturally Rich Discovery: Combines audio storytelling, curated itineraries, and social engagement to deepen user connection with local culture.

💼 My Role:

As the UX Designer, I focused on:

• Conducting user research with frequent travelers across India.

• Mapping key pain points around trust, discovery, and bookings.

• Designing intuitive traveler journeys, QR-based workflows for practitioners, and a seamless multi-touch booking experience.

• Creating a system that works across regions, languages, and connectivity levels—without losing the human, cultural touch.